Summer 2024: Urban Sun

Everything flows and nothing stands still, but summer remains the most anticipated season, at all times. Even though we no longer have summer holidays, as we did in school, we all dream of leisure and serenity. Making dreams come true is a full-time job, so we get to work. And we go to the beach. 

In the new summer collection, Katimo combines the narrative of vacation and big city routine, having the best of both worlds. Workwear classics echo in laconic silhouettes, sharp collars, and patch pockets. A utility apron turns into a revealing top or an element for a bold layered styling. Shirts and skirts form matching cargo sets.

Concentration and ease are two sides of the same coin, highlighting each other. An image of a modern urban siren shines through a mesh dress, feminine tops, and high-slit maxi skirts. It continues to unfold in the swimwear lineage, including separates and one-piece swimsuits adorned with cutouts and decorative knots. The melange jersey styles encapsulate bohemian and informal. Light cotton is a primary material for this collection, from basic t-shirts to denim, treated to obtain a unique pre-worn texture. A long cardigan is cut from a viscose, cotton, and silk blend. A beachwear section is made from a resilient, fast-drying biflex fabric.

The collection covers the whole spectrum of the resort-slash-urban items. The outfits for every summer occasion are to be completed with naïve knitted bonnets, soft beach towels, leather bags, and a logo-embellished bottle to maintain the water balance. Balance is key to everything, and Katimo gets straight to the point with the phrases «Get to work bitch» and «Go to the beach bitch» on the accessories. Equally ironic and motivational, these statements are an invitation to take things less seriously. Ultimately, every adventure begins with a smile.

It's time to declare your own dress code, take your beach bag to the office, and keep your bikini on hand, just in case. This summer may not be absolutely carefree but it can be beautiful, rest assured. Most importantly, it can be yours.